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In August, Facebook finally pulled the plug on messages within the main Facebook app, forcing users instead to download its separate "Messenger" app.
People weren't happy, and while "Messenger" rocketed to the top of the App Store charts, it was also flooded by negative reviews from disgruntled users.
We never really got a good answer as to why Facebook decided to make "Messenger" its own app, but CEO Mark Zuckerberg finally explained the move yesterday during a live Q&A session, according to The Verge's Ellis Hamburger.
"Asking everyone in our community to install a new app is a big ask," Zuckerberg said. "I appreciate that that was work and required friction. We wanted to do this because we believe that this is a better experience. Messaging is becoming increasingly important. On mobile, each app can only focus on doing one thing well, we think."

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Facebook's "Messenger" app.

Zuckerberg went on to explain that the main Facebook app's primary purpose is its News Feed, and even in the midst of more and more people messaging on a daily basis, the messaging feature was tough to get to, which created a lot of friction. "10 billion messages are sent per day, but in order to get to it you had to wait for the app to load and go to a separate tab," Zuckerberg said. "We saw that the top messaging apps people were using were their own app. These apps that are fast and just focused on messaging. You're probably messaging people 15 times per day. Having to go into an app and take a bunch of steps to get to messaging is a lot of friction."
Zuckerberg also acknowledged that forcing users to download a separate app is "painful" for users, but only in the short term, and the result is a more focused experience.
"Why wouldn't we let people choose to install the app on their own at their own pace? The reason is that what we're trying to do is build a service that's good for everyone. Because Messenger is faster and more focused, if you're using it, you respond to messages faster, we've found. If your friends are slower to respond, we might not have been able to meet up.
"This is some of the hardest stuff we do, is making these choices. We realize that we have a lot to earn in terms of trust and proving that this standalone messenger experience will be really good. We have some of our most talented people working on this."
You can read Zuckerberg's full comments on "Messenger" over at The Verge.

hat's it. Thanks for following along with it. All that is left is to go out and get our hands on the book.
20.05 IST: Tendulkar on God
Sachin: I have been brought up like that and I believe in that strongly. I think there are certain things the Almighty controls and we can only go out and do our best. That is what I have always believed in and will continue to do so
It has given me a sense of belief I can go out and do my best and the almighty will take care of the rest.
When I got my 100th hundred I didn’t really celebrate, it was a conversation. Why did you make me go through this? I respected the game. I did not take anything for granted. Yet it didn’t come easy.
Maybe it was a lesson I still had to learn. That I had to go out and push myself to achieve it.
19.56 IST: Tendulkar on batting
Sachin: When your mind is at the striker’s end and you are constantly thinking about the technique, head balance, positioning all those kinds of things, you are missing those things happening at the other end, which are important.
When my mind was at the opposite end, when I was picking what the bowlers were trying to do, I felt the results were much better.
That was something that helped me throughout my career.
19.53 IST: On playing with pain
Sachin: Somebody told me I could write a book in medicine. All the injuries. From top to bottom, some or the other part has always been injured It is not just with me. All sportspersons carry niggles. You learn to deal with pain. You learn to go out and fight.
Just before my tennis-elbow surgery, I was batting in the morning and my elbow was hurting so badly. I prayed to God to help me and said don’t let me break down in this match. I got painkillers and bit them into pieces, thinking I would absorb the pain killers faster.
Those are the moments you look back and think that God for not letting me break down there.
After that I had to have a major surgery, which made me miss four and a half months. But every body goes through this. My career was not exceptional.
19.50 IST: Viv Richards on Sachin Tendulkar
Viv Richards: I guess so much can be said about an individual who in my opinoin has achieved so much the way a batsman should. You cannot get any better. Certianly, I doubt in my life time whether in my lifetime I will see that sort of a feat repeatred. It is a benchmark for any young batsman to make my way.
It can’t get any better than that.
19.40 IST: Playing it My Way is unveiled
Sachin unwraps the book and displays it for the cameras. Sachin calls his daughter Sara to the stage and Sir Ramakant Achrekar. The three of them pose for photographs with the book in Achrekar's hands.
It is remarkable that Sachin has always stayed loyal to his first coach. Not a lot of sportspeople do that these days.
19.38 IST: Ajit on why the family didn't celebrate hundreds
19.35 IST: I had to tell his parents when we got engaged: Anjali
Anjali: I had to tell his parents we got engaged. He was in New Zealand playing cricket and had just started to open. Things were going well. He said let’s get engaged. I said okay. He was 21 then. He said there is no time to waste so you have to go and tell my parents.
Sachin: I organised it that ways. I was happy in New Zealand.
19.30 IST: Anjali talks about writing letters to Sachin when he was on tour
Anjali: He told me to pretend I am a journalist. I went to his house nicely dressed in a salwar kameez. I think his sister-in-law was there and was peeping from the curtain. No female journalist had ever come to interview him at the house.
When I met Sachin in 1990, there was no mobiles, no sms-es, no internet. There were PCO booths. I was a medical student and had to go to a PCO at 10 at night because that is when the ISD rates were less. And then you call and you see with every second the rate is going up and within one minute your money has run out.
So the best way was to write letters. I would send letters to where he was going to go on tour and he would get them and write me back.
19.28 IST: Ajit challenged me to remain not out in Sydney
Sachin went to the same restaurant every night and ordered the same meal so as not to tempt fate.
19.15: I thought he was cute and I ran after him: Anjali
Sachin: Even after my last innings, we talked about how I got out. Over my career, we discussed more and more. Playing at international level, you have a lot of pressure. For that I needed strong support. That was Ajit.
Anjali: "I didn’t care what he was. Who he was. I had no interest in cricket., I saw him and thought he was really cute and I ran after him.
"I was looking for my mom, who was landing from England. Then I forgot about my mother, I ran down and started shouting "Sachin, Sachin". The funny thing was Ajit and Nitin was there with him and he was so embarrassed that he just looked down and quietly got into the car.
"I called him later and Sachin never picked up the phone but this time he did. And I said my name is Anjali and I was at the airport and he said I remember. I asked him what I was wearing and he remembered (an orange T-shirt).
19.10 IST: Does atmosphere in the dressing room make such a difference?
VVS: It does. When you go out to bat, you want to do with a clear frame of mind. Already, there is lot of expectations, so when you go out , you have to go out with a relaxed frame of mind. Cricket is a sport, not a job or profession. Unless you are enjoying yourself, you can't do well.
Sachin: I agree with Laxman. The atmosphere [under Greg Chappell] could have been better. IT wasn't a healthy atmosphere. I felt that wasn't happening under Greg. The environment was very negative and it was downfall from there.
Dravid: 2007 for me as a captain was a tough moment. It was a difficult time for me, not qualifying for the World Cup. There are ups and downs and that is how sport is and how life is.
Ganguly: It was very disappointing. I didn't even know if I would make it to the team. I think we had the strongest squad but we didn't make it. But we had some good things happen after that. Winning in England under Rahul. That was very, very satisfying.
19.07 IST: How Ganguly and Sachin decided who would open in the 2003 World Cup
Ganguly: It got resolved. You saw who opened the innings.
Sachin: First couple of practice matches, I batted at No. 4.
Ganguly: Any time you asked him to bat at No. 4, he would say 'I will do it, but I prefer to open'.
"John Wright was there still not agreeing SAchin should open but he did and had a great World Cup."
19.05 IST: Sachin and Dravid talk about Multan
Sachin: People talk about Multan all the time.
Dravid: Every time I get asked about Multan, if I had got a rupee, I would be a multi-millionaire.
If you have 16 years together as players, there are going to be times whn there are disagreements. You are going to agree to disagree. You are all trying to do your best for your country.
That we are still friends after 16 years is what matters.
Sachin: Normally disagreements take place in the dressing room behind closed doors. The whole world saw this but that doesn’t mean we are fighting or not talking to each other. We closed that chapter immediately. What matters is we continue to be friends.
Dravid: The memory for me was giving Sachin the ball and he got Mohin out. And the whole team walked off together celebrating that wicket. That’s what it was all about.
VVS: No matter the disagrements, it was always about doing the best for India. We wanted to do well against the opposition. That is the most important thing.
19.00 IST: I have never seen a player control his instincts as Sachin did
VVS talks about how amazed he was by Sachin's 241.
VVS: "Simon Katich is coming to bowl. Damien Martyn is coming to bowl. And he never payed a single cover drive. He was able to control his instincts."
Sachin: "I have not though seen anyone play Shane Warne consistently through midwicket against the spin on the rise. He [VVS] is the only person who could do that."
18.55 IST: Dravid on being nervous to bat with Tendulkar as a youngester
Dravid: When I first started to bat with him, he would in and I would be a bit nervous and thinking Schin Tendulkar is coming to bat with you, don't run him out. And he would ask you, 'what's happening?'. I thought he is taking the mickey or do I really have to answer him. I was that nervous
"Then I realised later he was just eager to know."
18.50 IST: Sachin takes the stage with Dravid, Ganguly and VVS
Ganguly was in the same Under-15 cricket camp in Indore as Sachin.
Ganguly: We would finish training by afternoon. We would go back to the dormitory but Sachin would keep practising with a tennis ball.
He was my room-mate at the MRF Pace Academy. And he would walk in the night. One night he got up, walked around his bed and came back to sleep. The next night I saw the same thing again.
"He said I have issues. So I had to stay awake the rest of the night."
VVS: I heard a lot about Sachin and Shastri from Amol Muzumdar. Amol used to adore Sachin. Had a poster in his room and would literally take Sachin's blessing whenever he went out to play cricket.
"The first time I met him was in 1996. Even then you could see how humble he was. He made me feel so comfortable when I made him debut under his captaincy."
18.45 IST: Sachin's 100 in Sydney
Shastri: I had the best seat in the house. You were seeing greatness. The quality of the strokeplay. The assuredness of the footwork. The Waugh brothers were chattering away. I told him do not open your mouth. Let your bat do the talking.
18.40 IST: Gavaskar, Vengsarkar discuss Sachin's love of food
Gavaskar: We were in Sri Lanka. There was one crab claw left. I had been hammering them and I looked at Sachin and thought, he is still a growing boy, let him have it.
18.32 IST: Shastri on Sachin's first tour to Pakistan
Shastri: I told him to respect the conditions. Respect the opponent. But don't change your game for anybody. Just give it a little bit of time.
"That first innings he looked like a fish out of water. A month later he had turned into a great white shark."
18.28 IST: Gavaskar, Vengsarkar, Shastri and Vasu Paranjpe take the stage
Gavaskar: I went to see Sachin practice at the Wankhede Stadium. He was batting against Raju Kulkarni, whom we all fondly call "Mad Thompson". And Raju was slippery and in the nets not many bowlers think about the no-ball. The bowl from 18 yards or so.
Raju was doing that but Sachin was punching him off the back foot. The time he had to do that really impressed me.
Vengsarkar: I was India captain then. I had heard a lot about Sachin. Vasu came and told me, we should go see Sachin Tendulkar play. I said, no, not now. But Vasu said we have to go and nobody can say no to Vasu.
"I was practicing for my 100th Test and here comes Sachin all padded up. Vasu said let's watch him bat. I had to tell Kapil Dev and Chetan Sharma and Maninder Singh to bowl to a 15-year-old."
18.20 IST: Boria Mazumdar talks about writing the book with Sachin
"When we actually, started for me there were two fundamental challenges. All of us have covered this man for the longest time. His life is a public book. What can we say that people don't already know?
"Two, to actually get his voice in a manner that he wants."
18.10 IST: Sachin is at the venue
Pictures on TV showing Sachin talking to his wife, Anjali. The book will reportedly also tell of their romance, a side of Sachin none but his close friends and family would have seen.
17.55 IST: Still waiting for Sachin
Ashish Magotra, our man on the ground, says Anjali Tendulkar has arrived so Sachin can't be too far behind. Hopefully the event will start soon.
While we wait, here's video of Sachin becoming the first player to make 200 in an ODI:
17.40 IST: Playing it My Way
The one thing Sachin can bring to his book that no journalist, TV channel or analyst could do while he was playing are his own thoughts and emotions. The inner Tendulkar was kept under wraps during his playing career. Only those close to him knew what he was truly thinking.
It would be fascinating to find out how he was thinking during the 155 against Australia in Chennai in 1998 or the fourth innings hundred against England in 2008.
17.20 IST: Almost time for the book launch
Firstpost sports editor Ashish Magotra is at the ITC Grand Maratha in Mumbai, where the launch is taking place:
17.15 IST: Not everyone is expecting much from the book
Prem Panicker, the managing editor of Yahoo India, isn't expecting much from the book in the way of insight. On his blog, Panicker writes:
"SRT has done many things in his career — memorable things, achievements that have at times propped up my waning faith in a sport I once loved.
But there are things that he has never done — and being honest, open and frank, using his unmatched equity to shine a light on the evils that plagued his sport, is chief among them. (A trait he carried over into his brief stint as a Parliamentarian, during which he had nothing to say about anything at all).
That is why I did not do not expect much from his book (though I will still read it, when it lands in my e-reader two days from now). And if these teasers are any indication of the tenor of the overall content, then I won’t even be disappointed, because it is what I expect from him anyway."
17.00 IST: I want people to know how my life has been
Unsurprisingly, Sachin has dedicated the book to his fans. He says he wants them to know exactly how his life has been. He also says he wouldn't change anything in his career.
"I owe it to the people across the world who supported me," Sachin said at a meeting with select journalists last night.
Hopefully that means he does talk about the match-fixing scandal.
Sachin says it took three years to put the book together.
16.50 IST: Harsha Bhogle has cab trouble
Harsha is moderating the panel discussion that is part of Sachin's launch. Hopefully he gets to the venue on time. The panel discussion is scheduled to start at 6 pm, so he has time.
16.40 IST: Sachin presented the first copy of his book to his mother
Preview
Perhaps the most anticipated sports autobiography in Indian history will be released in a short while. Sachin Tendulkar had few things to say while playing but the teasers from his autobiography hint at his being more forthcoming in his book.
The excerpts from Sachin's autobiography ‘Playing it My Way’, have done their job. They have been moving – the revelation that he considered quitting cricket after failing as captain – and controversial, with Greg Chappell cast in the role of manipulative ring master.
That latter revelation to a media firestorm, with Sourav Ganguly, Zaheer Khan, VVS Laxman and Harbhajan Singh all piling in to the former Australia captain.

Taken all together, they have whetted our appetite for the main course. At Firstpost, we put together a list of things we hope to discover in the book, principally match fixing.
For many fans of Indian cricket, the revelations of match fixing in 1999-2000 changed their relationship with the game forever. It cost India a captain in Mohammad Azharuddin and it took until that magical Test in Kolkata in 2001 for the joy to return. Sachin was the batting heart of Azhar’s team but has always refused to comment on what he may have heard or seen during those years. Nor has he said anything about how the revelations affected him as a player and a person.
The book would be a wonderful opportunity to set that record straight.
You can read the full list here.

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